AutoTrader, a well-established name in the British motoring community, has been a driving force since its founding in 1975 by John Madejski. The first Auto Trader release was Hurst's Thames Valley Trader in 1977, followed closely by Southern Auto Trader in 1981. This popular magazine, issued weekly in various regional editions, quickly became the go-to publication for both drivers and motor retailers seeking to buy or sell a car. In its prime, circulation reached a staggering 368,000 per week in January 2000.
In 1996, AutoTrader launched its first website, which successfully operated alongside the magazine for 17 years. By December 2012, the website had attracted an impressive 6.5 million visitors. As a result, the decision was made to discontinue the print magazine, and in 2013, the final editions of this iconic publication were sold.
AutoTrader has continually evolved over the years to become the UK’s largest digital automotive marketplace, now advertising new cars in addition to second hand vehicles. Swansway Motor Group and AutoTrader have been in partnership for over 20 years and continually strive together to make the used car buying journey as easy as possible.
Swansway Motor Group represent a wide range of vehicle manufacturers in the North West and have access to a wide range of high quality used car stock which is prepped to our exacting standards before being advertised for sale. All of our used cars go through rigorous checks before we retail them including verifying that the car hasn’t been written off or stolen, checking keeper history and previous owners and full transparency on service and history so you can make a fully informed decision about your next used car purchase.
Our used car stock prices are reviewed daily against the rest of the UK used car market to ensure that we are pricing fairly and competitively from day one and beyond. When you purchase a used car from Swansway Motor Group, you can rest assured that the price you see has been checked against multiple sources to ensure transparent and straight forward pricing making it even easier to find your perfect second hand car.
Historically there were only a few options if you were looking to sell your car however now is a great time to part exchange your vehicle against you next new or used vehicle purchase making the whole process of getting into your next car even easier than ever before. You can even use our valuation tool to check how much your vehicle is worth or list your part exchange in your next used car enquiry once you’ve found your dream car.